SEO Can Be Challenging for B2B
SEO for UK tech companies can be challenging. US and European customers don't search for the same terms, but the amount of US search results can impact keyword volumes and difficulty. Poor SEO strategy will get you lots of low-value bots or leads from the wrong country at best, or no volume of organic traffic at worst.
Many SEO audits focus on gimmicks or search Gurus, who base their approach on US search volumes. They don't train you to manage SEO yourself in the future because they want to always be necessary. And they don't build a plan for the UK market.
We built Nituno to be a different kind of company. We come from B2B tech sales and marketing so we know the challenges you face. When we work with customers we train them and upskill their teams along the way so that eventually they will be able to manage all their SEO and content marketing in-house.
What our SEO Audit London Covers
Website Mobile Performance
Google crawls your website on a mobile browser, so if your site is too slow on mobile, it won’t rank. Our SEO Audit London examines your mobile performance along with what might be holding your performance back.
Meta Descriptions, H1 Tags and More
One of the most common challenges that websites have is duplicate meta descriptions, none at all or H1 tags that are the same as titles. It’s all rather technical, but small mistakes like these can severely impact your rankings.
Backlinks to your website from disreputable websites will dramatically decrease your SEO performance. Our SEO Audit London looks at who is linking to your website and will go through the complicated disavow process on your behalf to stop the sites from linking to you.
Your sitemap tells Google what pages on your website should be indexed for search and what shouldn’t be. It’s very common that there are problems here. Sometimes company’s own sitemaps are telling Google not to rank their site, while the marketing team is wondering why the site isn’t ranking!
SEO Keyword Strategy
SEO isn’t just about writing lots of content and making sure your website can technically rank. You need to think about what keywords you are trying to rank on. This means detailed research to understand what exact terms are searched for and what terms you can win on.
Our Marketing Certifications
What our Customers Say
Nituno helped us get on the radar of leading Silicon Valley Digital Health Startups with a full integrated marketing approach and an effective inbound game plan. They helped our website rank and managed our marketing at a critical time. - Nils Widal CEO Vertical
Nituno is the Best Marketing Agency to build a Demand Generation Engine. While there are a ton of great marketing agencies, Matt and Arden's startup experience makes Nituno the right agency to launch a product in a new market. Fabrice Courdesses, CEO VideoRunRun
Nituno launched and scaled our SEO, growing our website traffic by 1,000% in 6 months. Highly recommend. Andrea, CEO of a South Coast Based HR Tech Startup
Technical SEO Audit Strategy
Our in-depth SEO audit strategy is informed by Google and the changes in how the search engine works. Google constantly updates their search algorithm, but there have been two main themes in its recent updates.
Focus on high-quality content
Google talks about helpful content that answers questions and adds value. Keyword stuffing is out, and high-quality content is in. A good SEO audit should take this into account.
When Google crawls your website, it is shifting to crawling on mobile first. This means even if you don’t have mobile visitors, you need a mobile responsive website, or you won’t rank. The best SEO Audits will look at the speed at your website loads on mobile.
Why B2B SEO Audit London?
The B2B and B2C spaces are very different. In B2C the focus is volume and converting a small percentage of that volume into buyers. In B2B SaaS, there are two prongs to your SEO strategy.
Bottom of funnel SEO Strategy
Bottom of funnel SEO strategy is similar to B2C SEO. Here your focus is on people who are actively looking to buy a solution. It is a highly competitive space, and you will often need to augment your SEO with a paid advertising approach as well.
Top of Funnel SEO Strategy
Top of the funnel means potential buyers who aren’t yet looking to buy. Instead, these are people who are looking for how to solve a problem or to learn about problems in their space. B2B SEO marketing should be showing up here, educating future buyers, But the strategy to go top of the funnel is uniquely B2B, and that’s why you need a partner who knows the B2B space.